Poor Glassdoor reviews directly impact your bottom line:
Most companies can't achieve a 4+ star rating on Glassdoor without a plan:
PEOPLE NATURALLY CATER TO NEGATIVE REVIEWS
People write negative reviews at a much higher frequency than positive reviews: fired employees, disgruntled coworkers, etc.
NO SYSTEMS IN PLACE TO NURTURE ORGANIC POSITIVE REVIEWS
The right employees need to be identified and approached at the right time so they feel comfortable giving a positive review without pressure.